Branding and Design

Project Role: Senior Designer
Company: White Rabbit Family

Branding for Restaurant SELFIE.
Restaurant Selfie opened in Moscow in June 2014 by restaurand group White Rabbit Family. Selfie is the restaurant of modern cuisine. It's menu based on seasonal local products and Russian gastronomic brands. Selfie restaurant, currently being the 65th out of 100 best restaurants in the world, as ranked by The World's 100 Best Restaurants 2019.

Project website

Selfie

CLIENT: Moscow Design Week
PROJECT: Event Branding
ROLE: Senior Designer

Design Week is a major event in interior and furniture design in Moscow. Along with the main exposition, installations and events, special exhibition projects are taking place in libraries, museums, restaurants, universities and stores of the capital. Moscow Design Week includes more than 15 participating countries, 10,000 m2 of design, dozens of exhibition areas and design projects in Moscow.

Moscow Design Week

CLIENT: Jack Rogers
PROJECT: Jack Rogers Re-Branding
ROLE: Art Director
AGENCY: Air Paris NY

Revitalizing a classic brand with modern energy, launching a new brand positioning and identity to appeal to a new generation with effortless style.

Project website

FULL CREDITS:
Creative Direction: Mark Fina
Senior Art Director: Cara Possemato
Strategy: Maria Vorovich

Jack Rogers

CLIENT: Foodburger
PROJECT: Branding
ROLE: Art Director

Branding for fast-casual Brooklyn burger restaurant.

Foodburger

CLIENT: Sio Beauty
PROJECT: The Cryo System Launch 2020
ROLE: Art Director
AGENCY: Air Paris NY

Launching a new line of professional level skin care products for SIO Beauty - The Cryo System. Innovative technology in beauty world, inspired by cryotherapy, powered by cold.

Project website

FULL CREDITS:
Creative Direction: Jeannie Chung
Photo/Video: Tom Corbett
3D Animation: Offsite Productions
Edit: Yoann Benhamida

SIO Cryo System

CLIENT: Kiehl's
PROJECT: Kiehl's Loves 2019 Social Campaign
ROLE: Art Director
AGENCY: Air Paris NY

With the goal of increasing the awareness and engagement, the Kiehl's Loves campaign helps build the brand's global community. Incorporating illustrations of visual artist Simone Massoni, Air Paris presented Kiehl's Loves through gamification lens to engage audience in a new way.

FULL CREDITS:
Creative Direction: Jeannie Chung
Illustations: Simone Massoni
3D Animation: Siling Zhao
Strategy: Maria Vorovich

Kiehl's Loves

CLIENT: Kiehl's
PROJECT: Hydro-Plumping Serum Concentrate
2021 Social Campaign
ROLE: Art Director
AGENCY: Air Paris NY

Seasonal campaign for Kiehl's Hydro-Plumping Serum Concentrate. The benefits of a product inspired the visual look of a campaign, a hydrating serum that plumps skin to improve elasticity and the appearance of dehydrated skin. Using CGI artist the team created a social campaign that speaks for itself, each asset shows the the benefits in action.

FULL CREDITS:
Creative Direction: Jeannie Chung
Photo/Video/3D Animation: Keate
Edit: Offsite Production

Kiehl's Hydro-Plumping Serum

CLIENT: Montana's Trail House
PROJECT: Label Design
ROLE: Illustrator, Designer

Label design, using illustrations for all natural drink - switchel.

Switchel label Design

CLIENT: Hot Fire
PROJECT: Label Design
ROLE: Illustrator, Designer

Label design, using illustrations for artisanal, hand-made hot sauce brand.

Hot Fire label Design